- Technology continues to change the way music is created, discovered and experienced.
- Insider asked industry professionals and readers to name the most innovative music startups to watch.
- Here are 14 companies that made our list and how they’re impacting the music world.
Technology is constantly transforming the way music is created, discovered and heard.
From the rise of radio to MTV, Spotify, Apple Music and now TikTok, artists and labels have been forced to adapt to the latest technologies to run their businesses.
“When you had the radio, you could drink and dine some people,” said Stefan Heinrich Henriquez, co-founder of music-making app Mayk.it and former TikTok executive. “You can’t influence that much anymore. All you have is a TikTok algorithm that you can’t really control.”
Some technological changes are democratizing the music industry. Social media, for example, has allowed any artist to be discovered. He continues to be a mainstay in music promotion, influencing everything from artist discovery to record sales.
Other developments are changing the way music is created, distributed and owned.
A new breed of startups like Mayk.it are building platforms that make it easier for the average person to create music. Companies like UnitedMasters and Epidemic Sound are developing new ways to distribute music. And some upstarts like Royal and Stationhead are helping to forge closer bonds between fans and artists – even allowing people to own pieces of their favorite song.
Insider asked readers and music industry professionals to name the most innovative companies to watch for our inaugural list of music startups. Whether through technology, data or social media, these companies are reinventing what it means to produce and consume music.
The 14 startups are listed below, in alphabetical order: