September 30 — Pulse Music closed at Logansport on Thursday after 25 years.
The store closure at 220 E. Market St. follows owner Randy Varrone who closed his Kokomo store about four years ago.
The store specialized in what everyone needed to start their own group.
Varrone and his team sold guitars, drums, bass guitars, guitar multi-effects switching systems, and lighting, and they also gave instrument lessons.
He said he will miss his employees and support for a local community, but the store hasn’t been making money for some time.
“The internet has killed every mom and pop music store out there, pretty much,” Varrone said.
Even when Pulse’s prices are the same or better than on the internet, people seem to prefer to buy instruments online. He has seen this happen with his Kokomo store, he said.
Other things have also changed over time.
Although guitar sales increased during the pandemic, guitar makers had seen sales decline before that.
“When I was a kid it was cool to play guitar, piano, instrument,” Varrone said.
However, things like video games and what Varrone calls “the decompartmentalization of life” may have changed that.
“It takes dedication, time and patience – especially patience – to learn how to play well,” he said.
When the “Guitar Hero” video game came out at the turn of the century, people quickly learned the game and bought guitars.
They thought playing the instrument would be similar.
“Then they found out it wasn’t that easy and they quit,” he said.
Other music stores like his in the region, like the one in Peru, have already closed.
The only other music store in Logansport when Pulse was here was Weast Music on 22nd Street, between North Street and Broadway. This store specializes in high school instruments and closed in 2003.
Varrone said the loss of such music stores means the loss of better paying jobs, community belonging and personalized service.
“Music is about personality – at least it used to be,” said Varrone.
Small stores not only sold a guitar on the wall, but rated what the customer needed.
“Why sell a $ 1,000 guitar to a beginner when they need a $ 300 guitar?” ” he said.
Her shop also offered personalized lessons until Pulse lost all of her teachers.
A sign in the Pulse window indicates that it is for sale.
The company has also been for sale for about a year, but no one has bought it, Varrone said. And the inventory is depleted because of it.
He is always willing to sell the name and reputation, but he thinks this is the building a buyer would want.
Manager Scott Cress said he would be in the store on Friday and Saturday to complete the paperwork.
While Pulse isn’t officially open, “if someone shows up and wants to buy something, I won’t say no,” Cress said.
Contact James D. Wolf Jr. at [email protected] or 574-732-5117